HELPFUL INFORMATION
For Your Information
We’re wrapping up with an assortment of useful tools and information.
ARTIST’S RELEASE
The Copyright Law of 1977 is very specific about the reproduction of others’ works of art. We want to protect you from any possible liability, so an Artist’s Release Form must accompany each work of art you submit. Please refer to the back of the Artist’s Release Form for excerpts from the Copyright Law of 1977.
If you wish to reproduce a sketch, painting, graphic design, and/or a studio photograph in your cookbooks, you may be affected by the Copyright Law of 1977.
We know that our customers want to abide by the law, but can become confused by its practical application. For this reason, it is important that you review usage rights with the artist and/or photographer whose work you wish to reproduce. If you have questions about the Copyright Law, please give us a call.
COPYRIGHT
If you are interested in copyrighting your cookbook, you may request free information and forms from the Library of Congress. We have listed below the address and phone number.
Copyright Office
Publications Section, LM-455
101 Independence Avenue SE
Washington, DC 20559-6000
202-707-9100
TTY: 202-707-6737
www.copyright.gov
BAR CODES
If you are planning to sell your cookbook at the retail level, you may also want to consider obtaining a bar code for your cookbook.
Bar codes help stores handle books more efficiently. The bar code which incorporates your ISBN is scanned at the time of purchase, thus recording accurately the sale of your book. The book industry uses the Bookland EAN bar code, not the UPC. Bar codes can be incorporated into a cover for a small fee. For more information, call BISAC 646-336-7141 or look in the yellow pages under “Bar Coding.”
INTERNATIONAL STANDARD BOOK NUMBER (ISBN)
Once again, if you are planning to sell your cookbook at the retail level, you may want to consider obtaining an ISBN. The ISBN is used by retail stores to track inventory and sales information. This number is also a bibliographic element in cataloging. It is printed on catalog cards, in catalogs, and entered in national and international databases. An ISBN is a thirteen-digit number that specifically identifies your title. ISBNs are furnished by:
630 Central Avenue
New Providence, NJ 07974
Tel: 1-888-269-5372
www.bowker.com
Glossary
ARTIST RELEASE FORM • written permission to reproduce a drawing, sketch, poem, photograph, or other work of art.
ARTWORK • original copy, including type, photographs and illustrations, used for printing.
BACK-UP • information printed on the reverse side of a sheet already printed on one side.
BLEED • printing that extends to the edge of a sheet or page after trimming.
CAMERA-READY COPY (ART) • exact material that is to be printed, with no alterations required (also called press-ready).
COIL BIND • to bind using a spiral of continuous wire or plastic looped through holes. Also called spiral bind.
COMB BIND (GBC) • to bind by inserting the teeth of a flexible plastic comb through holes punched along the edge of a book. (GBC is a brand name.)
COOKBOOK CREATOR™ • FREE online recipe software customers may use to type recipes, personal pages, select or create their cover and dividers and submit the complete order online, reducing the cost of their cookbook.
COPY • furnished material (typewritten manuscript, photos, illustrations, or line art) to be used in the typesetting or the production of printing.
COVER STOCK • heavier, bulkier version of text or book-weight paper.
CROP • to indicate portions of the image, usually on a photograph, that are not to be used. “Cropmarks” should be used to show what remains and what is to be eliminated so actual photograph is not cut, written on, or altered in any way.
CUSTOMIZABLE • full-color and black & white covers and dividers that can be customized with your personal photographs and wording.
DESIGNER OPTION • a feature that can be added to your cookbook for an additional charge. These features add value to your cookbook, and you can reasonably expect to recover the extra cost through higher sales.
DIGITAL PRINTING • printing method in which an image is sent directly to the printer using digital files such as PDFs and files created in graphics software such as Illustrator® and InDesign®.
DPI (DOTS PER SQUARE INCH) • measure of resolution of devices such as scanners, monitors, laser printers, and imagesetters.
FILLERS • clip-art or text used to fill blank spaces on printed pages when using a Recipes Not Continued recipe format.
FORMAT • size, style, shape, or organization of a layout or printed product.
FOUR-COLOR PROCESS (FULL-COLOR) • a printing technique that uses the four process colors of ink (cyan, magenta, yellow, black – CMYK) to reproduce full-color photographs or artwork.
HARDBACK COVER • a rigid, protective cover made of paper fibers compressed to a thickness of .25mm or greater, then covered with a printed laminated heavy paper. Hardback covers have a liner applied to the inside which may be printed, if desired, and are bound with plastic comb binders.
IMPRINTED BINDER • plastic comb binder with the book title or other information printed on the spine.
LAMINATION • transparent film applied to a sheet of paper for protection and appearance.
LASER PRINTER • a type of computer printer that produces high-quality text and graphics on plain paper. With a laser printer, the image is produced by the direct scanning of a laser beam. Proofs printed from this type of printer are called laser proofs.
LINE ART • any solid black and white copy without tonal gradations, suitable for reproduction.
LINER • heavy paper stock covering the inside of a hardback cover or 3-ring binder, may be printed, if desired.
MOCK-UP • a representation of how final printed piece is to appear.
OVERRUN • copies printed in excess of the specified or needed quantity.
PADDED 3-RING BINDER • a binder with a padded cover for durability. The outside may be printed in the desired ink color(s) including four-color (full-color), with the book title printed on the spine. Padded 3-ring binders are protected with lamination, and have a liner applied to the inside which may be printed, if desired.
PORTABLE DOCUMENT FORMAT (PDF) • a file format for document exchange which preserves source file information — text, drawings, video, 3D, maps, full-color graphics, photos, etc., — regardless of the application used to create them.
RECIPE NOTE • personal comments, anecdotes, historical data or any other information not pertinent to the preparation of a recipe.
RECIPES NOT CONTINUED • format in which the recipe must begin and end on the same page instead of continuing onto a subsequent page.
RESOLUTION • sharpness of an image on film, computer screen, disc, or other medium.
REVERSE • solid ink coverage with the absence of ink where type or artwork is located.
RUNNING HEAD (FOOT) • the same information repeated at the top (bottom) of each page of a publication.
SCALING • determining the proper size to which an image should be reduced or enlarged.
SCREEN • a series of dots, lines or other patterns used to break up solid colors of ink.
SUBCATEGORY • a subdivision that has common differentiating characteristics within a larger category.
TABBED DIVIDERS • dividers printed on heavy cardstock with a tab extension protruding beyond the edge of recipe or text pages.
TEMPLATE • a standard layout of a printing project’s basic details in regard to its dimensions.
ULTRAVIOLET (UV) COATING – a glossy, shiny liquid coating applied to a printed paper surface and cured on a printing press or special machine using ultraviolet light.
UNDERRUN • copies less than specified or needed quantity.
VARNISH • thin, protective coating applied to a printed sheet for protection or appearance; may be glossy or dull in appearance.
Need Help?
Call one of our Cookbook Experts!
Customer Service doesn’t get any more helpful than this!
We are here to help in any way that we can. Our Customer Service representatives have been helping organizations and families create one-of-a-kind cookbooks for years, and they have the knowledge to help make yours a success.
HERE ARE A FEW OF THE MOST COMMON QUESTIONS. DON’T SEE YOURS HERE? JUST GIVE US A RING!
Do our recipes have to be typed when we submit them?
No. We will accept your recipes as long as they are legible at a glance. We do suggest that you carefully print or type the contributor name for each recipe. Every single one of your recipe contributors will want his or her name spelled correctly in the cookbook. If the names are illegible, you run the risk of disappointing your contributors.
We need a photograph. If you were to submit a photocopy of a photograph, you would not be happy with the printed results. You may upload your scanned photo to our website. Please follow the specifications in our Press-Ready Cookbook Page Guidelines. If you mail us a photo, we will return it if you send us a written request with your order.
Yes. However, this option is available only if you have chosen our Recipes Not Continued format.
No, they are available only for your convenience. We do advise that all of your recipes are submitted on approximately the same size of paper (5½ x 8½ or 8½ x 11) for ease of organization and handling. Please place only one recipe on each sheet, and do not continue recipes on the back of your paper—they might be overlooked during the typing and proofing process.
We do not edit recipes but, if noticed, will correct obvious errors in your recipes we type. If you choose our Reproof Option, you will have one final opportunity to check the accuracy of your recipes.
Absolutely not. Your customers will want to buy your cookbook for two reasons:
- to support your fundraising efforts
- because it is uniquely yours—with recipes from the best cooks in your community
The most common oversight by our customers is the required two signatures on the Contract. We cannot proceed with your order until the Contract has been signed by two unrelated adults (officer, pastor or administrator).
We advise against pulling recipes from magazines, newspapers, and/or other cookbooks with the specific purpose of increasing the number of recipes in your cookbook. Remember, our program’s success is based upon the unique collection of recipes submitted by your community’s cooks.